And the Lonely Planet award goes to.. Arunachal Pradesh

The state, was declared the second runner-up in the ‘Emerging Destinations in India’ category in the prestigious award ceremony, next to Gujarat and Jammu & Kashmir, which were adjudged the winner and first runner-up respectively.
the Arunachal Pradesh tourism department was felicitated by President Pranab Mukherjee during the National Tourism Awards 2011-12 on March 18 for taking the ‘Incredible India’ initiative to new heights.

Arunachal was awarded the best state for ‘Campaign Clean India’ and also won a special prize for the most innovative use of information technology at the National Tourism Awards function.
The state tourism department stressed on the importance of cleanliness and its impact on health, not only of tourists but also locals and took the Campaign Clean Arunachal to all the districts to sensitize and educate all stakeholders – including the youth, NGOs, villagers, hoteliers and tour operators.
The state was also voted the ‘Favourite Upcoming Destination’ by Outlook Traveller readers, an outcome of a survey conducted in 2012 through a poll in January last.